W1 Disc Strategic Management of Technology and Innovation Essay

W1 Disc Strategic Management of Technology and Innovation - Essay Example In an article entitled â€Å"Managing Technological Innovation – Opportunity Recognition and Conflict Management† written by Agarwal (2010), the other provided two guidelines for strategic management of technology and innovation through market analysis and creative thinking. This is consistent with the guidelines discussed by White & Bruton (2011) who emphasized the need to be â€Å"proactive rather than reactive† (p. 26). The assumption of a proactive stance is analogous to the proposed conducting of a market analysis to â€Å"create the need for innovation† (Agarwal, 2010, p. 4). Likewise, as revealed, â€Å"there was some creating thinking that led to the emergence of IT† (Agarwal, 2010, p. 4). The encouragement of creative thinking is one of the crucial motivational tools that managers could instill as part of assessing the strengths of weaknesses of the organization’s work force, which is a necessary element in strategic management. The advice of Agarwal (2010) corroborates the managerial guidelines expounded by White & Bruton (2011) to manage technology and innovation